Nowadays many people never actually cook anything, just because they don’t have the time.
According to a survey by one market research company, we only spend 20 minutes cooking each day.
20 years ago it was an hour a day.
One reason of this change is ready meals.
Now you can heat up a delicious Indian, Thai, Chinese or Italian meal in the microwave in under four minutes.
We all know these ready meals taste delicious but many experts now believe they are bad for our health because they often contain a lot of sugar, fat and salt.
In addition the fast-food increasingly gains popularity.
Fast-food is benefiting from the increasing trend towards snacking and convenience food.
The success of fast-food in general lies in the standardized menus where quality, quantity and price are guaranteed.
But still in conditions of full employment and insane lack of time, there are people who still cook a traditional meal every day.
Of course ready meals significantly save our time, what could be easier or quicker?
But are ready meals the perfect solution?
January 2014
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