Opravy

The presentation that I liked the most was this about Starbuck’s.

In fact, I am a habitual consumer of Starbuck’s products.

I like this brand but I was never questioned myself about what do the success of the brand.

For example, I was never seeing that the Starbuck’s logo was a siren.

I think when we like brand it is interesting to know more information about origin of the brand like the fact that the first Starbuck’s was create in Seattle.

Moreover, during the presentation I learned that Starbuck’s have more success in Asian country than in European country, because Starbuck's look like more European culture than Asian culture.

So there is more concurrence for Starbuck’s with other similar European firms (such as “Pomme de pain”, “Casse-Croute”, etc…) While, Starbuck’s is almost a monopole in Asian country and get more success over there.

I was never thinking about all this information until this presentation.

I finally see Starbuck’s with new eyes.