Sony.
Beauty of the perfection.
Beauty of the flawlessness
Purity.
This ad boast a product for Sony.
For the Sony 4K Ultra HD
And to lure customers, they use the ice bubbles, the winter, the music.
What is more purity than ice bubbles ?
Chat is more particular than the clearness of the bubbless ? The target ?
People where have money.
Peple have money to pay an another products of consumpltion.
And they urge this people do to buy notably with the music, where bost sales.
This musik in as interpretation off "Diamonds- Rihanna".
The singer is Hobbie Stuart.
And, a moment, he sings "when you hold me, I'm alive" during this moment, a little girl hold a bubble.
That's mean the clearness off the bubbles allow the live.
Sny 4K Ultra HD allow the live.
We can see, in this advert, only childs.
And Chils allow the live.
Ads make everything to boost a product.
And when people see the snow, the ice bubbles, hear a purity music...
They will buy this product.
I thing this advertisement is effective and catchy, but they forget this product is very expensive, and not all people can buy this.
December 2014
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