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Microloan market phenomenon is covered in the human factor.

In the context of general economic stagnation market of microfinance services saves growth rates.

By the end of the year it will be 40% and in absolute terms will grow to 55 billion rubles.

Experts estimate that the indicators could be higher if not for the novation in the regulation of microfinance institutions and common to the entire economy of negative tendencies of the year.

Macroeconomic trends - external factors.

But even in their background internal factor - stricter requirements for the microfinance market in accordance with enacted in mid-summer changes in federal laws on microfinance and credit kooperations- only healthier it.

Albeit under some stagnation versus growth rates forecasted expectations.

Market actively develops forms of work with clients, bringing its members in 2015 will be able to expand its customer base and to replenish the healthy briefcase of microloans, considered experts who spoke at the press conference "Microfinance and consumer lending".