The aim of this report is to compare online retail sales and in-store sales influenced by websites with total retail sales.
Firstly, I would like explain de different about the both sales.
Online retail sales are revenues, which directly generate from customers.
Web-influenced retail sales are generate by different kind of promotion.
The first comparison that I found is that the web-influenced retail sales are approximately six times higher than the online retail sales.
The graph, who shows the protected growth of online and web-influenced retail sales, have a general upward trend.
If I compare the web-influenced retail sales and online retail sales with the total of sales, you can say that the both account about 50 percent of the total retail sales.
January 2015
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