So I decided to read a couple of pages until my sister come.
And then it happened - 3 hours later I found myself still reading the book and I had already red about 100 pages.
It was almost impossible to stop reading it.
The book was a revelation.
It provided answers on questions I had.
It was a combination of psychology, science, business, art, statistics, math, sociology.
It was "Marketing Essentials" by Philip Kotler.
And that was a moment when I fall in love with Marketing :) A moment which changed my life.
It gave me one of the most important idea, which have been leading me through years - Marketing is not deception, but understanding and explaining.
It Is simple and complicated at the same time.
It is exciting!
March 2015
赶紧投票吧！ 