Ispravci

The book “ Influence – The Psychology of Persuasion” is one of the most informative books in the field of social psychology.

It discusses about different methods of persuasion which can be used or abused to influence and convince people.

The author of the book Professor Cialdini explaines how these methods should be applied, why they work, and how we can resist them.

The book starts with the following list of persuasion tools: reciprocation, commitment and consistency, social proofs, attraction, authority, and scarcity.

In each chapter these tools are extensively elaborated upon and there are also lots of examples that help us with understanding the given method.

Frist, Professor Cialdini focuses on "Weapons of influence." The book points out how much human and also animal behavior is automatic.

In the chapter 2 Cialdini draws attention to the rule in which all people are more prone to agree with any request if the reason is already given.

“People simply like to have reasons for what they do." According to Cialdini using just the word “because” increases our chances to make somebody agree with our request The chapter concludes the Principle of Scarcity, Cialdini sets the example of people who are talking to us and all of the sudden their phone start to ringing .They forget about us and just rush to answer the phone.

He emphasizes that one should not answer phone if one talks to someone, because in their mind the call might be more important “SARCE”.

I found The book “ Influence – The Psychology of Persuasion” very interesting and I would highly recommend it both to students of psychology as well as for all people who anyone who likes to read a little social science just to better understand the world or to those ones who want to become more aware on the tricks that are being played on us these days in the world.

In addition , in the book we can find also numerous examples experiences, psychological tests, and reaches that are given by Robert Cialdini and also by others psychologists.