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In the Iwate, the Japanese Tetsubin's that cast iron water kettle industry is very famous.

What makes the Tetsubin became hugely popular around the world, Tetsubin’s particularly intriguing is not only their charming aesthetic quality but also 400 year history of their development in Japan.

Its genesis may stem from the widely held belief among Japanese study that water boiled in an iron kettle tastes better than boiled in other material.

Besides, With the evolvement of the era, coupled with the females Economy rising, females have higher demands than males on their sensibilities, not only concern functions but also on the visual experience from the shapes or preference.

So that becomes an important mission of designer how to get female consumer’s affective requirements.

However, It now there are few studies focus on this phenomenon of Tetsubin's Females Market, Within this context we begin to understand the importance of needs to take account of mastering female preferences on the appearance of Japanese Tetsubin.