Easy clean
Company mission :
The company wants to save time and reduce the consumption of water for the dishes.
Problem to solve :
Many countries are lack of water.
The distribution is done poorly because some countries waste and the others missing.
We must preserve and better use of water available.
Solution :
We must change its mindset and avoid wastage in the simple actions of everyday life.
Product :
The product is a self-cleaning plate that contains only the dose of soap and water needed for washing.
Price :
The price is between 5 and 10 euros. Wh now ?
the environmental market is growing, people are more concerned about environmental issues.
It is a way to mix business with pleasure: preserve the planet and save time.
Market size :
French consumers.
Especially women between 25 and 50 years and students from 17 to 25 years.
Competition :
Self-cleaning base does not yet exist, there is no direct competitor.
However all manufacturers and vendors dishes turn out to be competitors like Luminarc or Montgolfier.
Income projection and explanation :
I plan to 30,000 euros in the company's capital.
The bank should lend me the sum of 100 000 euros and the rest will be financed by investors.
On a panel of 300 different people representing the French population, 202 express an interest in the product.
In percentage this represents 67% or more than half !
With advertising and marketing strategy, the goal is to sell 200,000 plates the first years which would amount to an average turnover of 1 million euros.
The second year it hopes to sell 400,000 plates to a figure of 2,000,000.
Cost and expenses projection and explanation :
The main cost is the purchase of a machine to manufacture our glass plates.
A machine cost 600 000 euros.
Buying capsules and soap amounts to 100,000 euros.
To run the workshop and allow good manufacturing plates should be two full-time employees.
2 employees cost a 38 400 euros for a salary of 1600 euros per month.
The advertising budget would amount to 300 000 euros.
Add to this all the charges of the company and the rent.
The company would be profitable from the second year.
Total yearly budget :
for the first year it takes a budget of 1,5 million euros.
Growth goals :
The aim is to develop throughout France and in the European Union.
Then the company plans to create an entire range of tableware service with glasses and flatware self-cleaning.
SWOT :
Strengths: water saving, ease of use, quick to understand.
Weaknesses: the capsule must recharge after 3 uses, more cumbersome than a normal plate.
Opportunities: possibility to create a complete crockery service, creating other self-cleaning objects.
Threats: high cost, highly competitive.
November 2016
100% GOOD (1 votes) 