This mini-research conducted to find out whose face and what face is threatened at UB Guest House Advertisement Slogan.
The result of analyzing data is there are 5 slogans threaten 7 kinds of faces.
2 slogans threaten addressee positive face, 1 slogan threatens addressee negative face, 1 slogan threatens addresser positive face, and 3 slogans threaten addresser negative face.
From the findings, the writer find that from one slogan could have two FTAs which is impact both the Addresser and the Addressee.
The slogans are “Unforgettable Hospitality” and YUBI Tour and Travel “Service is our strength, travel is our passion”.
Based on the findings, it could be said that slogans used by the UB Guest House are contain FTAs which impact the addresser and/or the addressee.
For the addresser the effect is almost all (three out of five) threaten the negative face, the reason is that because they need to take responsible of the utterances they produce.
The impact for the addressee almost all (two out of three) threaten positive face, because by acknowledge the plus value of the UB Guest House, it makes the addressee try to fulfil their own curiosity
4.3 Conclusion
Slogans are combination of words, it can be a phrase or a sentence which can be used as the media to advertise hotel.
Behind the sweet words of the slogan used in the advertisement, actually it hides the effect of threatening which damages the face of the addresser or the addressee.
Slogans also have Face threatening acts which impact the addresser (the advertiser) and/or the addressee (the customer).
The impact for the addresser of the advertisement might be they have responsibility to provide something accord to what they said on the slogan’s advertisement.
The impact for the addressee is they are being respected and interested, even curious to use the advertiser service.
January 2017
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