Communication and marketing are two very different and very complementary tools.
At a time when not having a Facebook page on behalf of his company is virtually professional misconduct, it is necessary to look at these two knowledge become unavoidable.
In the era of digital social networks, the traditional codes of institutional communication and corporate communication have profoundly changed.
By changing this, the community has taken control.
Thanks to this new power, it can make or break an establishment by destroying its reputation.
Internet is an incredible sounding board to increase the visibility of its company, its ideas, an event or a product.
This is a reality that companies can no longer ignore and that they can no longer turn their backs on.
To answer the problem, I will return to the different methods of digital marketing, including their advantages and defects.
I will apply Face to Face Productions several of these approaches to make a final assessment of the processes that have worked the most.
The next decade will focus on immersing businesses in a fully connected and communicating environment.
Many of these companies, today refractory to these "new noises", will be unable to follow.
They will disappear, replaced by others, more agile, more reactive, in phase with their time ...