Confidentiality: When a respondent is concerned about the consequences of answering a question, there is a good possibility that the answer will not be truthful.
Anonymous questionnaires that contain no identifying information produce honest responses than those identifying the respondent, for this reason be sure to clearly state your policy on confidentiality.
What do you think about your boss?
The purpose of a survey is to find information.
A question that asks for a response in more than one dimension will not provide accurate information.
Can accommodate all possible answers.
Asking a question that does not accommodate all possible responses can confuse and frustrate the respondent.
What pet do you have at home?
There are many problems with this question.
What if the respondent does not own a pet?
What if he owns a different of pet?
What if I have a dog and a cat?
There are two ways to correct this kind of problem.
The first way is to make each response a separate dichotomous item on the questionnaire
August 2017
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