I watched the video, "the origin of pleasure." In it, Paul Bloom argues for a kind of theme.
Usually people do not think about such things.
Them more interested in everyday issues.
For me, it was the discovery that Hitler was a collector of art.
He had a receiver Herman Goering, also a collector.
Goering dreamed of having a Vermeer painting and bought it from Meegeren.
Later it turned out that the painting was a fake.
After that, its value dropped.
Why do people insist on authenticity?
It is fashionable.
To own script pleasant.
After all, it is expensive, and the originals are always less than the fakes.
You can show off.
It is also a great influence on our thoughts affect feelings and attitude.
For example, a piece of meat in front of you.
You can eat it if it's, say, beef.
Let's say you do not know whose it is meat.
You ate a piece and have more pleasure than if eating pork is knowing that you do not like.
The experiment was conducted.
The man gave the wine.
While he drank it, showing information about the wine.
Everyone was given the same wine.
But those who say that the wine is good, get much more pleasure.
Our thoughts influence not only the perception of pleasure, but also to the feeling of pain.
If inflict pain on purpose, then it is perceived more acutely.
Sometimes even the pain is pleasure.
Many may laugh at the desire to have the originals.
But it's not just that you can brag about.
Together with, for example a picture, you buy the story, the atmosphere, in which the picture was created.
Everyone has things that are particularly expensive.
Not because they really are worth a lot.
And because they are associated with memories that are priceless.