The customers are very exacting today; they want more choice, more possibilities, more brands.
And what can do a company of leading brands, if it can’t create s new brand to attract customers?
Firstly company can use new modern package for its product.
The package should be comfortable.
It can attract a customer and also can antagonize.
That is why it is important to know your customers preferences.
Also company should to create new kinds, tastes, forms of its product.
People like to think that every of them is individual and needs individual kind of goods.
Let them think and do it!
And it is possible to put little surprises for byers, for example toys, trinkets.
Than the company can cooperate with other companies of complementary goods and to sell and advertise their products together.
The points of purchase can be organized to let customers not only to buy, but to divert themselves.
And if you are going to cooperate the creation with other company, which is not your competitor, you will reduce your costs.
Lottery is a good idea to increase your sells and popularity and it doesn’t cost you much force.
People trust that they will gain and it will be easy.
Also people like to imitate their favorite characters of films and books.
So if the character of new film is using your production, it is perfect.
In conclusion I’d like to add that these advices can help your company to remain at the top.
January 2013
Stem nu! 