Why Chinese love red and why Chinese Spring Festival?
Because Chinese ancestor believed that at the end of the year of lunar calendar,all gods will go back to heanven.
Without gods' protection,a monster named “year”comes out to hurt people,bringing with disaster to the world.
But it has an vital point that being afraid of red,so Chinese make red firework,red lanterns,red paper-cuts ect.
The most special red thing is red packet,which is given by parents and relative,containting good fortune and wishes,protecting children going through the year.
There is an advertisement of Mcdonald's that the monster "year"stoped three people and asked them for the pies.However a man broke apart the pie and told the "year"that was a red bean pie,then the "year"was scare away.It is creative advertisement.