Before coming to Vietnam, they have sure researched Vietnamese tastes of coffee to know what kind of coffee to sell.
Couldn't say that Starbucks is too expensive compare with income of major part of Vietnamese.
In fact, cafes which take 30,000 vnd for each cup of coffee are occupied all day in Hochiminh city.
On the other hand, Starbucks' strongest point is that it's product is made from 100 percent of coffee, without additives or other substances such as corn, wheat...
All of those shows that Vietnam would be a potential market of Starbucks.
Participation of Starbucks is a big challenge for Vietnamese businesses but also a chance to promote more creative products with better value. .......
However, as more and more people use Arabica coffee which has higher price, Starbucks said that they intends to buy more from local farmers. .......
Vietnamese coffee is traditionally concocted by particular coffee pot, making them strong flavor and taste.
Coffee is often served black or brown (with milk added).
October 2014
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