Κείμενο από rangdong27
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Starbucks coming to Vietnam
- Before coming to Vietnam, they have sure researched Vietnamese tastes of coffee to know what kind of coffee to sell.
- Couldn't say that Starbucks is too expensive compare with income of major part of Vietnamese.
- In fact, cafes which take 30,000 vnd for each cup of coffee are occupied all day in Hochiminh city.
- On the other hand, Starbucks' strongest point is that it's product is made from 100 percent of coffee, without additives or other substances such as corn, wheat...
- All of those shows that Vietnam would be a potential market of Starbucks.
- Participation of Starbucks is a big challenge for Vietnamese businesses but also a chance to promote more creative products with better value. .......
- However, as more and more people use Arabica coffee which has higher price, Starbucks said that they intends to buy more from local farmers. .......
- Vietnamese coffee is traditionally concocted by particular coffee pot, making them strong flavor and taste.
- Coffee is often served black or brown (with milk added).
- rangdong27
October 2014
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