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In this memo , the manager of WWAC radio station recommends that in order to increase the number of audience in our radio , the radio should change from current rock - music format to news and talk format .

To support this recommendation, the manager argues that the current decline in listeners, despite population growth , is due to a fact that most of the newcomers to this area were retirements and they have different tastes .

Also, the manager believes that the decline in local sales of recorded music shows that the tastes of people tend to listen to news and talk in our area.

This argument is unconvincing for several reasons.

First of all, this is very important to understand the real reasons behind a decline in the number of listeners in this area.

The memo present that the author assumes that all other conditions in that area that might affect the rate of the listener will remain unchanged after the population growth.

This is false assumption that an increase in the retirement population leads to a decrease in the number of radio listeners.

This is not a strong reason in order to support manager claim.

Perhaps , it is highly possible that new radio has opened in this area and is attracting listener.

Even , other Competitor radios may have an attractive strategy in order to growth the number of audiences .If this is the case, changing a format of radio program will not help to increase the number of listeners .

, a number of listeners .Thus, this is clear that memo couldn’t provide clear evidence in order to prove.

the relation between a decline in listeners numbers and format of the radio.

Secondly, the manager assumes that there is a direct link between a decline in local sales of recorded music and limited interest in music .

Yet , There is no evidence about a decrease in local sales of rock – music .Perhaps, there is a possibility that sales of others kinds of music have declined .Even there was an increase in local sales of rock – music or decrease .To bolster it they must provide clear evidence the What kind of music recorded has declined in the market ?Consider even the assumption , a decline in local sales of rock – music , is true.

If local sales of recorded music declined , it doesn’t mean people don’t have an interest in listening music .

Perhaps, new technology such a downloading from online media would be the best reason for this trend .

It is very common that people prefer to download all kind of music from an internet because it is cheaper and accessible.

Since the author has not accounted for these possibilities, the editorial's recommendation cannot be taken seriously