These days we’re all supposed to be independent free-thinking individuals.
But it is not really case.
Study showed that we all tend to behave in shops in certain ways.
Firstly when people stroll down shopping malls they keep to the right.
Also when they enter a store it takes them 5 to 15 paces to move from walking speed to shopping speed.
So shops put at the end this Zone or to the right.
This is why we find the fast-food restaurants on left.
People will readily cross a line of pedestrian traffic to eat but rarely to make an impulse buy.
Secondly signature items- the stores famous brands - are at the back of the store, so that shoppers will have to pass the whole range of goods.
For the same reason many clothing stores place the fitting room at the back of the store.
It some ways to manipulate our retail psychology by shops.
April 2017
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