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текст з - English

  • Marketing Psychology

  • These days we’re all supposed to be independent free-thinking individuals.
  • But it is not really case.
  • Study showed that we all tend to behave in shops in certain ways.
  • Firstly when people stroll down shopping malls they keep to the right.
  • Also when they enter a store it takes them 5 to 15 paces to move from walking speed to shopping speed.
  • So shops put at the end this Zone or to the right.
  • This is why we find the fast-food restaurants on left.
  • People will readily cross a line of pedestrian traffic to eat but rarely to make an impulse buy.
  • Secondly signature items- the stores famous brands - are at the back of the store, so that shoppers will have to pass the whole range of goods.
  • For the same reason many clothing stores place the fitting room at the back of the store.
  • It some ways to manipulate our retail psychology by shops.

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