טקסט של -
English
no brand
- The pioneering “no brand” brand views design as a solution for problems we encounter daily.
- For example, Muji that translates to “no brand, good quality.” Some of the world's top designers belong to an exclusive club.
- These trendsetting designers create products for Muji.
- In-store signs are close to invisible; products are displayed in plain plastic containers or unpainted wicker pins.
- And once you take off the price tag, not one of those products carries a label.
- It is advantage for people who placed a premium on functionality and quality over then marketing hype, inflated price tags, and status symbols.
- Other benefit of no brand products is that it looks simple; it’s so they endure the test of time.
- Also since it doesn’t use logos; it proves the strength is in the design and not the name of the actual product designer.
- But one of disadvantages of this in spite of its “no brand” ethos, Muji has significant brand recognition.
- In future it may be brand is ‘no brand’.
- IrinaSablina
May 2017
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בבקשה, עזור לתקן כל משפט! -
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