The pioneering “no brand” brand views design as a solution for problems we encounter daily.
For example, Muji that translates to “no brand, good quality.” Some of the world's top designers belong to an exclusive club.
These trendsetting designers create products for Muji.
In-store signs are close to invisible; products are displayed in plain plastic containers or unpainted wicker pins.
And once you take off the price tag, not one of those products carries a label.
It is advantage for people who placed a premium on functionality and quality over then marketing hype, inflated price tags, and status symbols.
Other benefit of no brand products is that it looks simple; it’s so they endure the test of time.
Also since it doesn’t use logos; it proves the strength is in the design and not the name of the actual product designer.
But one of disadvantages of this in spite of its “no brand” ethos, Muji has significant brand recognition.
In future it may be brand is ‘no brand’.
May 2017
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